I get asked alot on how to use big shallow running lures for Flathead so I will try to explain on what I do. First thing is you must have a good stiff light rod for this kind of fishing. I have noticed that my friendscannot get the action I get with the same lures and the simple reason is that their rods are too soft in the tip for these types of lures. The reason you need a stiff tip is that when you twitch your rod that action goesthrough to the lure. With a light rod the tips bends and the lure doesn't do what its meant to do. My rod of choice is a G-Loomis NRX 803 this rod is perfect for t..